Difficult Trademarks
Team Member / Trademark and Technology Project Advisor
Lu Qiaoqiao
Lu Qiaoqiao is a senior intellectual property and technology project advisor at Ma Su Team. She has served enterprise clients for years, helping turn complex legal procedures, rights-protection paths, and policy opportunities into visible business advantages.
Her work covers difficult trademark matters such as refusals, oppositions, invalidations, and non-use cancellation defense, as well as technology project planning for high-tech enterprise recognition, specialized and sophisticated enterprise programs, and related policy applications.
阅读中文介绍Trademark disputesRefusals, oppositions, invalidations.
Use evidenceTrademark use evidence systems.
Revocation defenseNon-use cancellation risk control.
Tech projectsHigh-tech and specialized enterprise planning.
Professional Positioning
Turning trademark rights and policy programs into durable business assets.
Lu's work goes beyond routine filing. She helps companies build practical management systems around brand assets, business evidence, application conditions, and policy windows. She cares whether trademark rights can be obtained, defended, and used, and whether technology project applications are supported by real R&D, finance, personnel, and IP foundations.
Evidence Management
Trademark use evidence systems
She helps companies turn scattered materials such as sales records, promotion materials, contracts, invoices, packaging, and platform pages into structured evidence that can support trademark rights.Risk Control
Preventing non-use cancellation risk
Instead of relying only on late-stage remedy, she emphasizes early evidence-chain design across registration, use, renewal, licensing, and brand operation so trademark rights can withstand procedural challenges.Project Planning
Technology policy application routes
She reads policy requirements for high-tech enterprise recognition and specialized enterprise programs, then breaks them down into application conditions, material structures, and practical timelines.Service Focus
Core Service Areas
- Difficult trademark matters: Handles refusals, review of refusal, oppositions, opposition responses, invalidations, and non-use cancellation defenses by identifying case issues, rights boundaries, and evidence-chain gaps.
- Trademark use evidence management: Builds evidence-retention mechanisms for enterprises, including evidence categories, retention cycles, filing standards, and retrieval paths.
- Brand asset consolidation: Helps companies reduce risks of squatting, cancellation, dilution, and enforcement weakness across filing, confirmation, use, monitoring, defense, and enforcement.
- Technology project application planning: Designs practical application routes for high-tech enterprise recognition, specialized and sophisticated enterprise programs, and related projects based on R&D, IP, finance, personnel, and growth stage.
Trademark Strategy
Why trademark work cannot be reduced to forms.
The decisive points in trademark cases often lie in evidence, reasoning, and timing rather than paperwork alone. Whether a refusal review can succeed, an opposition or invalidation can become persuasive, or a registered mark can survive a non-use cancellation challenge often depends on whether the company has authentic, continuous, and well-managed use evidence.
Policy Planning
Turning policy applications into a company growth roadmap.
Technology project applications are not just collections of documents. They are integrated presentations of R&D capability, IP foundation, financial indicators, organizational management, and industrial direction. Lu helps companies translate policy language into internal action lists so preparation becomes part of daily operation.
Core Strengths
Core Professional Strengths
- Experienced in difficult trademark procedures, including refusals, oppositions, invalidations, and non-use cancellation matters.
- Strong capability in trademark use evidence retention and management, helping companies convert daily business materials into protectable brand-rights evidence.
- Brand asset protection mindset across registration, use, defense, monitoring, and enforcement.
- Familiar with the policy logic of high-tech enterprise recognition, specialized and sophisticated enterprise programs, and related technology project applications.
- Connects IP protection and technology project planning so trademarks, patents, R&D projects, and policy support can serve enterprise growth together.